Strawberry Fayre was started in 1972 by Alec and Jenny Hutchison as a craft shop and traditional village industry in a brewery complex in Stockbridge, Hampshire, selling locally made crafts including patchwork quilts. Patchwork became very successful and Strawberry Fayre held annual exhibitions of antique and contemporary quilts in the ancient granary barn behind the shop, which doubled as the furniture workshop, and quickly gained a reputation for quilts and four-poster beds.